Abdulkabeer Adekunle Aderonmu is an MSc Candidate in the Department of Agricultural Economics at the University of Ibadan, Nigeria. His research focuses on digital marketing platform use and its relationship with the profitability of meat chicken farmers. His work examines digital marketing platforms, agricultural marketing, technology use, poultry profitability, and the factors influencing digital marketing adoption among broiler farmers. His research contributes to understanding digital technology use within agricultural value chains and provides an empirical basis for digital literacy and cooperative-based extension interventions among poultry farmers.